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Course Overview
ASM0012 Microcredential Course Structure
Extra Curriculum Resources
Digital Marketing & SEO ASM0012 Microcredential Course Introduction
Module 1 Overview
Lesson 1.1: The Evolution of Digital Marketing
Lesson 1.2: Understanding the Digital Marketing Landscape
Lesson 1.3: Key Digital Marketing Concepts and Terminology
Lesson 1.4: Overview of Digital Marketing Channels
Module 1 Summary & Extra Curriculum Video
Module 1 - Assessed Quiz
Module 2 Overview
Lesson 2.1: Introduction to SEO and Its Importance
Lesson 2.2: Understanding Search Engines and How They Work
Lesson 2.3: Keyword Research and Selection Strategies
Lesson 2.4: Basics of On-Page SEO
Module 2 Summary & Extra Curriculum Video
Module 2 - Assessed Quiz
Module 3 Overview
Lesson 3.1: Fundamentals of Digital Branding
Lesson 3.2: Managing Online Reputation and Brand Image
Lesson 3.3: Strategies for Brand Positioning Online
Lesson 3.4: Crisis Management and Online Damage Control
Module 3 Summary & Extra Curriculum Video
Module 3 - Assessed Quiz
Module 4 Overview
Lesson 4.1: Overview of Social Media Platforms
Lesson 4.2: Developing a Social Media Marketing Strategy
Lesson 4.3: Engaging with the Audience and Building Communities
Lesson 4.4: Social Media Analytics and ROI
Module 4 Summary & Extra Curriculum Video
Module 4 - Assessed Quiz
Module 5 Overview
Lesson 5.1: Fundamentals of Email Marketing
Lesson 5.2: Crafting Effective Email Campaigns
Lesson 5.3: Email List Management and Segmentation
Lesson 5.4: Analysing and Optimizing Email Campaigns
Module 5 Summary & Extra Curriculum Video
Module 5 - Assessed Quiz
Module 6 Overview
Lesson 6.1: The Power of Video in Digital Marketing
Lesson 6.2: Creating Engaging Video Content
Lesson 6.3: Video SEO and YouTube Marketing
Lesson 6.4: Integrating Video into Your Overall Marketing Strategy
Module 6 Summary & Extra Curriculum Video
Module 6 - Assessed Quiz
Module 7 Overview
Lesson 7.1: Introduction to Web Analytics
Lesson 7.2: Tools and Techniques for Data Analysis
Lesson 7.3: Interpreting Data and Insights for Strategy
Lesson 7.4: Reporting and Communicating Data Insights
Module 7 Summary & Extra Curriculum Video
Module 7 - Assessed Quiz
Module 8 Overview
Lesson 8.1: Integrating Various Digital Marketing Channels
Lesson 8.2: Planning and Implementing Digital Marketing Campaigns
Lesson 8.3: Legal and Ethical Considerations in Digital Marketing
Lesson 8.4: Future Trends in Digital Marketing and Continuous Learning
Module 8 Summary & Extra Curriculum Video
Module 8 - Assessed Quiz
Final Assessment Task
Final Assessed Quiz

instructor

What are Microcredentials?

Microcredentials are certifications that verify your expertise in industry-relevant skills and knowledge areas. Achievable in shorter timeframes than traditional qualifications, they allow you to focus your study on specific areas aligned with your professional goals. These credentials are designed to meet the demands of today's fast-paced job market, providing you with the flexibility and practical knowledge needed to stay ahead. Whether you are looking to enhance your current role or pivot to a new career path, microcredentials offer a streamlined and efficient way to gain valuable skills.

Focused Learning

Concentrate on specific skills and knowledge areas to quickly gain expertise in targeted subjects. These focused courses ensure you can dive deep into subjects that matter most to your career.

Progress at Your Own Pace

Our online platform ensures that all of our courses are available 24/7, providing you the flexibility of self-paced study anytime and anywhere.

Earn Your Credential

Successfully complete all content and assessment tasks to receive a recognized credential that validates your skills and knowledge, enhancing your resume and professional profile.

Career Advancement

Advance your career by demonstrating your specialized skills and commitment to continuous learning.

Instructor

Attaining Your Microcredential Certificate

Upon successful completion, learners will be awarded an Australian Standard MicroCredential Certificate, a valuable asset for formal job applications and professional development. This credential is designed in alignment with the National Microcredential Framework and can be prominently featured in resumes and cover letters, enhancing your professional portfolio.

FAQs

Before contacting us for assistance, please check if your question has already been answered in our Frequently Asked Questions (FAQ) section.

The duration to complete a Microcredential varies depending on the course, but all our Microcredentials are designed with flexibility in mind, allowing you to complete them on your own schedule without strict deadlines. Typically, learners can expect to complete a course within a few weeks to a month, depending on their pace and the time they can dedicate to learning.

Absolutely. Microcredential courses are designed to be flexible, allowing you to learn at your own pace and fit your studies around your work and personal commitments.

Microcredentials are increasingly recognised and valued by employers and industry organisations as they are indicators of specialised competency and up-to-date skills in specific areas relevant to today’s dynamic job market. Our Microcredentials, aligned with the Australian National Microcredential Framework, ensure that learners acquire skills and knowledge that meet the highest standards of quality and relevance. This recognition enhances your professional profile, making our Microcredentials a powerful addition to your resume and a distinctive advantage in job applications and career advancement opportunities.

Microcredential courses are ideal for professionals looking to upskill or reskill, recent graduates seeking to enhance their employability, and anyone interested in gaining expertise in a specific area quickly. They are also perfect for individuals balancing work, family, and education, as the flexible nature of these courses allows for learning at your own pace.

Australian Standard Micro Credential Courses is distinguished by its commitment to providing flexible, affordable and industry-relevant Microcredentials. Designed in collaboration with industry experts and delivered through the accessible Thinkific platform, our courses offer personalised learning experiences that meet today's evolving job market demands. Our focus on affordability and accessibility empowers learners from all backgrounds to succeed in the digital age.

Absolutely! Including Microcredentials on your resume signals to potential employers your commitment to continuous learning, your initiative to acquire industry-relevant skills, and your ability to stay updated with the latest trends and technologies. Our Microcredentials serve as a testament to your expertise and dedication to professional growth. These digital certifications can significantly bolster your employment applications, setting you apart in a competitive and ever evolving job market.