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Course Overview
ASM0018 Microcredential Course Structure
Extra Curriculum Resources
Retail Marketing and Branding ASM0018 Microcredential Course Introduction
Module 1 Overview
Lesson 1.1: Understanding the Retail Landscape
Lesson 1.2: Trends and Innovations in Retail Marketing
Lesson 1.3: Key Concepts in Retail Marketing
Lesson 1.4: Customer Segmentation and Targeting in Retail
Module 1 Summary & Extra Curriculum Video
Module 1- Assessed Quiz
Module 2 Overview
Lesson 2.1: Understanding Consumer Needs and Motivations
Lesson 2.2: Consumer Decision-Making Processes
Lesson 2.3: Consumer Behaviour Theories and Models
Lesson 2.4: Cultural and Social Influences on Retail Consumers
Module 2 Summary & Extra Curriculum Video
Module 2 - Assessed Quiz
Module 3 Overview
Lesson 3.1: The Power of Branding in Retail
Lesson 3.2: Brand Identity and Image in Retail
Lesson 3.3: Developing a Brand Strategy for Retail Businesses
Lesson 3.4: Brand Positioning in the Retail Market
Module 3 Summary & Extra Curriculum Video
Module 3 - Assessed Quiz
Module 4 Overview
Lesson 4.1: Introduction to Digital Retailing
Lesson 4.2: E-Commerce and Online Shopping Behaviour
Lesson 4.3: Digital Marketing Tools and Techniques
Lesson 4.4: Integrating Offline and Online Retail Strategies
Module 4 Summary & Extra Curriculum Video
Module 4 - Assessed Quiz
Module 5 Overview
Lesson 5.1: Creating Memorable Retail Experiences
Lesson 5.2: In-Store Experience Design and Branding
Lesson 5.3: Event Marketing and Promotions
Lesson 5.4: Leveraging Technology for Enhanced Shopping
Module 5 Summary & Extra Curriculum Video
Module 5 - Assessed Quiz
Module 6 Overview
Lesson 6.1: Pricing Concepts in Retail
Lesson 6.2: Psychological Pricing Techniques
Lesson 6.3: Discounting and Promotional Strategies
Lesson 6.4: Competitive Pricing Analysis
Module 6 Summary & Extra Curriculum Video
Module 6 - Assessed Quiz
Module 7 Overview
Lesson 7.1: Introduction to Ethical Branding
Lesson 7.2: Building Sustainable Retail Brands
Lesson 7.3: Consumer Attitudes Towards Ethical and Sustainable Brands
Lesson 7.4: Case Studies: Ethical Branding Success Stories
Module 7 Summary & Extra Curriculum Video
Module 7 - Assessed Quiz
Module 8 Overview
Lesson 8.1: Global Retail Market Trends
Lesson 8.2: Challenges in International Retailing
Lesson 8.3: Cultural Adaptation in Global Retailing
Lesson 8.4: Global Branding and Marketing Strategies
Module 8 Summary & Extra Curriculum Video
Module 8 - Assessed Quiz
Final Assessment Task
Final Assessed Quiz

What are Microcredentials?

Microcredentials are certifications that verify your expertise in industry-relevant skills and knowledge areas. Achievable in shorter timeframes than traditional qualifications, they allow you to focus your study on specific areas aligned with your professional goals. These credentials are designed to meet the demands of today's fast-paced job market, providing you with the flexibility and practical knowledge needed to stay ahead. Whether you are looking to enhance your current role or pivot to a new career path, microcredentials offer a streamlined and efficient way to gain valuable skills.

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Attaining Your Microcredential Certificate

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Absolutely. Microcredential courses are designed to be flexible, allowing you to learn at your own pace and fit your studies around your work and personal commitments.

Microcredentials are increasingly recognised and valued by employers and industry organisations as they are indicators of specialised competency and up-to-date skills in specific areas relevant to today’s dynamic job market. Our Microcredentials, aligned with the Australian National Microcredential Framework, ensure that learners acquire skills and knowledge that meet the highest standards of quality and relevance. This recognition enhances your professional profile, making our Microcredentials a powerful addition to your resume and a distinctive advantage in job applications and career advancement opportunities.

Microcredential courses are ideal for professionals looking to upskill or reskill, recent graduates seeking to enhance their employability, and anyone interested in gaining expertise in a specific area quickly. They are also perfect for individuals balancing work, family, and education, as the flexible nature of these courses allows for learning at your own pace.

Australian Standard Micro Credential Courses is distinguished by its commitment to providing flexible, affordable and industry-relevant Microcredentials. Designed in collaboration with industry experts and delivered through the accessible Thinkific platform, our courses offer personalised learning experiences that meet today's evolving job market demands. Our focus on affordability and accessibility empowers learners from all backgrounds to succeed in the digital age.

Absolutely! Including Microcredentials on your resume signals to potential employers your commitment to continuous learning, your initiative to acquire industry-relevant skills, and your ability to stay updated with the latest trends and technologies. Our Microcredentials serve as a testament to your expertise and dedication to professional growth. These digital certifications can significantly bolster your employment applications, setting you apart in a competitive and ever evolving job market.